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Global Market Development Manager

Careers that Change Lives
The MinimallyInvasive Therapies Group strives to enable earlier diagnosis, better treatment,faster complication-free recovery, and enhanced patient outcomes through lessinvasive surgical solutions.
A Day in the Life
The Global Market Development Manager isresponsible for developing and leading execution of the global growth strategy forthe assigned disease specialty and related product groups for PillCam capsule endoscopyand ensuring revenue and profitability targets are achieved globally. This role will work closely with the regionalmarketing and cross functional teams to ensure local translation and executionof the global plan is achieved including, value proposition, pricing strategy,commercial plans and tactics and performance measures with an emphasis on patientaccess and business expansion. Theposition will be located with the global BU for the assigned disease specialtyand product(s).
ESSENTIAL RESPONSIBILITIES:
MarketDevelopment
Create and refresh short (one year) and long term (four year) global market development plans to inform the annual operating plan (AOP) and strategic planning processes.
Lead development of regional business and market development strategies and support execution by driving accountability and measuring and reporting results to senior leadership quarterly.
Continually evaluate and recommend timely adjustments of innovation strategy and execution tactics to meet changing market and competitive conditions, including revision of associated market models.
Establish a global market development strategy for launching a cloud-based solution taking into account how to address patient security and data concerns by specific global market.
Understand and address barriers around Artificial Intelligence (A.I.) in healthcare, and establish a detailed strategy on launching a first-to-market solution that uses A.I. and deep learning.
Identify key global market opportunities for new product innovation introductions to the market to assess share gain and category growth, leveraging market research and VOC to assess market opportunities and trends.
Represent the global business and be the subject matter expert during the Patient Access Accelerator (PAA) process, with the goal of developing strategies and measurable action plans to overcome regional barriers to adoption and improve patient access to our technologies.
Maintain a regular communication pathway with all regional marketing partners to share best practices, ensure alignment and measure progress.
Establish strong relationships with influential healthcare professionals including those in clinical, health economics, and IT professionals.
Lead key opinion leader (KOL) and medical society/advocacy strategy in conjunction with the Medical Affairs team to establish care guidelines, guide clinical evidence & value based care initiatives to establish programs that drive acceptance of key procedures.
Participate in the development of key marketing collateral and necessary branding materials required to grow the assigned business and ensure safe and effective use of our products globally.
CrossFunctional Collaboration
Build influential partnerships across regional marketing, sales, medical affairs, HEPR, R&D and other groups to ensure the global operating plan is achieved.
Work closely with the Product Innovation Manager to influence product enhancement and investment decisions in technologies, therapies and services being developed by leveraging subject matter expertise and global market insights.
Contribute to an environment of collaboration, trust, achievement and high engagement.
Must Have: Minimum Requirements
BA/BSis required, MBA or advanced degree in Marketing preferred
Minimum of 10 years of relevant experience required in twoor more of the following functions in the medical device space: product marketing, market development or sales,with a minimum of five years in a direct marketing role.
Experience influencingteams and working in a matrix organization. Strongand on-time execution focus with stakeholders including sales teams in adynamic environment with an ability to be agile. Experience working with KOLs, key societies,IT professionals, and physician leaders to develop and execute strategicinitiatives.
Ability totravel internationally as much as necessary for position (up to 40% travel).
Nice to Have
Strong quantitative,analytical, written and verbal skills. Proven track record of planning and execution. Ability to balance development of strategyplus experience in bringing that strategy to life through execution.
About Medtronic
Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Day in the Life section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.



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